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ARGO Automatic

The Day One Automatic Limited Edition series is a bold
and important reminder that you are the master of your progress.

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ONE DAY OR DAY ONE. YOU DECIDE.

Each day presents the opportunity to reach new heights and push yourself to your limits. This watch is for those who are boldly stepping out and choosing to stop saying, ā€œsomedayā€ and start taking the steps towards their goals right now.


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YOUR DAILY REMINDER TO START TODAY

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Day One Argo banner
Engraved Caseback

The caseback features our first ever brushed black finish, custom engraved with the message 'One Day or Day One. You Decide.' We kept the clear showcase window on the caseback to remind you that your motion powers this automatic watch.

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DAY ONE ROTATING BEZEL

Made to inspire you with just a glance, the ā€œDay Oneā€ is printed on a custom matte black rotating bezel.

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SIGNATURE COLLECTORS CASE

Packaged in our signature collectors box - it was built to preserve and showcase this limited edition timepiece.

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ALL BLACK. ALWAYS.

A fully matte black case and steel band give this watch all the edge and boldness you need to stand out from the pack.

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SWISS SUPER-LUMINOVA

The High-performance Swiss Super-LumiNovaĀ® on our original Argo are used on the Day One Argo to ensure optimal visibility in every situation.

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DAY ONE ROTATING BEZEL

Made to inspire you with just a glance, the ā€œDay Oneā€ is printed on a custom matte black rotating bezel.

Shop Day One >
SIGNATURE COLLECTORS CASE

Packaged in our signature collectors box - it was built to preserve and showcase this limited edition timepiece.

Shop Day One >
ENGRAVED CASEBACK

The caseback features our first ever brushed black finish, custom engraved with the message 'One Day or Day One. You Decide.' We kept the clear showcase window on the caseback to remind you that your motion powers this automatic watch.

Shop Day One >
SWISS SUPER-LUMINOVA

The High-performance Swiss Super-LumiNovaĀ® on our original Argo are used on the Day One Argo to ensure optimal visibility in every situation.

Shop Day one >
ALL BLACK. ALWAYS.

A fully matte black case and steel band give this watch all the edge and boldness you need to stand out from the pack.

Shop Day One >
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