Three men in a conversation in a wooden table with bricks and panel windows in the background

How It Started

Our journey began long before we started Vincero.

In late 2010, my best friends Sean, Aaron and I decided to move to China to start designing and manufacturing our own products. Sure, there were more than enough watches already being mass-produced, but unfortunately, far too many of them were made with a focus on cutting corners and keeping costs as low as possible. What we envisioned was a vertical supply chain that could deliver unrivaled value and a small batch manufacturing process that could ensure quality.

Over the next 4 years, we cut our teeth learning to source our own raw materials, hire in-house quality control teams and design products we could produce efficiently. In 2014 we started Vincero with a very simple mission: to make products without taking shortcuts, for the people who refuse to take them.

Thankfully, we found a like-minded community, and thanks to your support we’re still independent and having the time of our lives.

Close up of case back highlighting its internal mechanism in black background

The Evolution Of Our Products

In the beginning, we were intrigued by the intricacies of a watch — the efficiency needed to create such complicated pieces while at the same time keeping costs in check. There are amazing high end watches on the market that offer unrivaled quality. There are also affordable watches that are cheap and low quality. Our goal was to deliver the middle ground we believed was missing. Solid, well-made products delivered at an unrivaled value. Every time you receive one of our products we want you to feel like you got more than what you paid for.

This hasn’t proven to be easy. We’ve been humbled many times by our own mistakes. But now we’re starting to get the hang of it. Our products aren't perfect, but five years and dozens of revisions later, they’re getting a little closer. Since starting with just a dress watch, we’ve added dozens of more products to the Vincero arsenal including sunglasses, bracelets, and a customer base who are as loyal and as passionate about quality and a modern aesthetic as we are.

Three men in a snowy mountain doing a video shoot

The Stories We Tell

Vincero means ‘I Will Win.’ It’s derived from the famous Italian phrase “Veni. Vidi. Vici.” meaning “I came. I saw. I conquered.” Around here, we believe in dreaming big. More importantly, we believe in people who push beyond their limits to make their dreams a reality. People who say “I will” NOT “I wish,” those are our people. Because if that’s your mindset, ‘impossible’ is just another day at the office.

The most inspiring part of the last five years has been the community of go-getters we have met along the way. We love sharing your stories and seeing where you have taken our products. We can only hope that our products have in some way inspired you the way your stories continue to inspire us.

EXPLORE VINCERO

Shop Mens Shop Womens

We don’t outsource our products or use agencies. From design to delivery, we are there every step of the way.

People holding unassembled parts of watch in wooden table with blueprints of watches

Our Process

Conscious Design. Built to Last.

We’re adamant about being hands-on throughout the entire production process. We design everything in-house, source our own materials, produce in small batches, and ship directly to your door. This means you get ethically produced products subject to rigorous quality control standards.

Step by step process comparison of Vincero to other outsourced products

Man having a discussion with two women with laptops and several watches on wooden table

In Depth Product Design

At Vincero, we’re not big on trends or seasons. We add to our collection methodically as we want each collection to be just right. On average, a new product will take us around a year to design and prototype.

Our process starts with concept drawings and 3D renderings here in our San Diego HQ. Then it goes through the first iteration of machine sampling to produce all the parts in a non-assembled structure. From there we piece things together by hand, matching dial designs and case shapes with band styles. Finally, we proceed with two rounds of sampling and real-world testing before an actual order is placed.

Our Factories Are An Extension Of Our Brand

In our experience, it’s essential to get to know those who make our products, because our suppliers are not just contractors, they are an extension of our brand. We spend months every year looking for the best factories. Using our innovative supply chain, we don’t just work with one factory, but rather we source each individual component, like our movements, glass, and leather, from the craftspeople who know them best. We make sure to visit them often and build strong personal relationships with the owners.

Watch Movement

JAPAN

Genuine Leather

ITALY

Historic Marble

ITALY

316L Stainless Steel

CHINA

Sapphire Glass

CHINA

Inventive Small Batch Manufacturing

Unlike traditional brands, we manufacture in small batches to monitor the quality at every stage of production and reduce waste from having to send products back. We’re always on the factory floor keeping one eye on quality and the other on fair working conditions for the employees. Instead of only checking 20% of the final products, our in-house quality control teams checks 100% off the products that come off our line. This is the only way to ensure top tier quality in everything we ship.

Man working with the opened back case of watch

We Put Our Money Where Our Mouth Is

As a customer funded company, we know you placed your trust in us, which is why we go above and beyond to deliver a seamless shopping experience and radical customer service. We are proud to offer free worldwide shipping, 30-day returns, and a 2-year guarantee on all of our products. If any issue arises, our in-house customer experience team is always here to help.

We’re not reinventing manufacturing. We’re just bringing it back to the basics.

Meet The Team

We are a small but mighty team. We don’t wear suits or have fancy titles. What we do have are a couple of cool office dogs, a passion for quality products, and a drive to continually improve every day. We hustle and we work hard to make this brand something we are proud of. Thankfully, we love what we do, so the work doesn't feel like work at all. With that being said, meet the people behind Vincero.