not your average watch

We're a west coast design brand that maximizes peak performance within a modern aesthetic.

The Rogue is a racing inspired, adventure piece designed to be unlike anything else. With a statement making style and custom silicone strap, it's built to stand out but never compromise on comfort.

not your average watch

We're a west coast design brand that maximizes peak performance within a modern aesthetic.

The Rogue is a racing inspired, adventure piece designed to be unlike anything else. With a statement making style and custom silicone strap, it's built to stand out but never compromise on comfort.

Ethically Made

Premium Goods

Fairly Priced

AS SEEN IN

40,000+ Five Star Reviews and Counting

"I wear this watch with everything, the silicone band fits my active lifestyle and the sleek watch face emulates opulence. In summary I love this watch."

Micah E

"It's a beautiful design and is very well made, it's heavier than I expected and superb quality. Looks great and fits well with a business casual / smart casual accessory look."

Paul W.

"The compliments occur almost daily. I'm extremely happy with the look, feel, as well as quality. The service and the speed at which the watch arrived rivals an Amazon Prime purchase. Well done, and I'm looking forward to the next purchase soon."

Wayne P.

The Best Sellers

Sold Out

The Rogue Gunmetal/Red

$245.00

limited-release

The Rogue Midnight

$245.00

The Altitude Graphite

$195.00

Best Seller

The Apex Panda

$228.00

peak performance included

High powered with refined class; this racing watch has a statement-making style while favoring performance with features like a tachymeter on the outer bezel and Swiss lume on the hands and indexes.

The adjustable silicone strap keeps your wrist fresh and your style on point. Tough enough to handle anything you put it through, it's powered by the renowned VK64 Meca Quartz from Seiko.

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