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Not your average frames

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn. Here's how:

Not your average frames

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn. Here's how:

AS SEEN IN

 1. DITCH THE GAS STATION SHADES

Plastic sunglasses suck. They don't feel good and trust us, they don't look good.

That's why every pair of frames we make are built with only the finest Italian Acetate.

Why?

Because it's proven to be strong, lightweight, and flexible enough to provide all day comfort.

$145 $116 with code SUMMER20. Limited offer.

 1. DITCH THE GAS STATION SHADES

Plastic sunglasses suck. They don't feel good and trust us, they don't look good.

That's why every pair of frames we make are built with only the finest Italian Acetate.

Why?

Because it's proven to be strong, lightweight, and flexible enough to provide all day comfort.

$145 $116 with code SUMMER20. Limited offer.

2. Inflated prices suck

There's a certain feeling you get when you put on a nice pair. But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Identical specs.
You do the math.

2. Inflated prices suck

There's a certain feeling you get when you put on a nice pair. But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Identical specs.
You do the math.
Womens Pali Sunglasses

3. No Risk. All Reward


We guarantee you will agree with the 40k + who've bestowed us with a 5 star review.








So much so that we promise you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.

3. No Risk. All Reward


We guarantee you will agree with the 40k + who've bestowed us with a 5 star review.








So much so that we promise you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.