VINCERO X PROJECT ICEMAN
LIMITATIONS ARE ONLY PERCEPTIONS
VINCERO X PROJECT ICEMAN
LIMITATIONS ARE ONLY PERCEPTIONS
LIMITATIONS ARE ONLY PERCEPTIONS
Meet Anders Hofman. He’s one of us, and this is the story of Project Iceman.
Project Iceman is the attempt to complete the first-ever, World Record-breaking, Ironman triathlon distance in Antarctica in February 2020. To reach that goal, Anders started in Svalbard, Norway, the northernmost city in the world, only 1,000 kilometers from the North Pole. This was his trial run, and what you are about to see is extraordinary.
ANDER'S HOFFMAN | Project Iceman
“Today, we often put boundaries on ourselves (or others) and make up limitations of what we think is achievable. I'm here to show that these limitations are only perceptions of what we can achieve. Everyone can achieve the extraordinary through passion, extreme dedication, supreme planning, and an immense belief in yourself.”
Sam Newton | Vincero Videographer
"I think most people would have brushed Anders off, but when we heard it, we knew it was something we had to get behind. He just fully embodies what ‘live your legacy’ is all about. Don’t get me wrong, what he’s doing is crazy, but it’s the kind of crazy that’s going to inspire a lot of people."
THE NORTHERNMOST TRIATHLON EVER ATTEMPTED
In May of 2019, Anders and his team arrived in Svalbard to attempt half the distance he is looking to do in 2020. On the day, the temperature was -2 degrees Celsius, -10 with the wind chill. Anders was set to swim in Isfjorden, the second largest fjord in Svalbard, and bike and run through Adventdalen, a valley surrounded by mountains, stretching 35 kilometers long. If successful it would be the northernmost triathlon ever completed.
SWIM - 1.9 KM
With a temperature of 0 degrees Celsius, and wind strong enough to make waves, the open waters of Svalbard were unforgiving. Even with the obstacles, Anders was able to finish in 46:09 minutes.
BIKE - 90 KM
The valley had snow so deep and winds so strong that for a period, Anders could not get on his bike without falling. But after every fall, he got up. Again, and again, and again, he got up because he knew he hadn’t reached his limit.
RUN - 21.1 KM
At this point in the race, every part of Anders’ body was sore and cold. However, he knows it’s not about his body; it’s a mental game. So he kept running and kept pushing forward until he reached the finish line.
WHAT WE'RE UP TO NEXT
Stories like this need to be told. They show that with hard work and determination, you can defy any obstacle or challenge. Anders inspires us and we are always looking to find people like him who live with no fear, no excuses, and no limits. If you know someone like Anders, someone truly living their legacy, reach out to us. We are always looking for more stories to tell.
You can contact us on Instagram or by emailing support@vincerocollective.com.
