Not your average shades

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn.

Here are the 3 things that matter most in crafting the world's most comfortable shades:

Not your average shades

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn.

Here are the 3 things that matter most in crafting the world's most comfortable shades:

AS SEEN IN

1.

Materials matter

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.
That's why every pair of frames we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible to provide all day comfort.

~~$145~~ $116 with code SUMMER20. Limited offer.

Shop Now

2.

Craft matters

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Nearly identical frames. You do the math.

~~$145~~ $116 with code SUMMER20. Limited offer.

Shop Now

3.

our word matters

At least to us. It's why we guarantee you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.

~~$145~~ $116 with code SUMMER20. Limited offer.

Shop Now

35,000+ Five Star Reviews and Counting

"These sunglasses are worth every dime. Comfortable and affordable. Very high quality without breaking the bank. I’ll definitely be purchasing from this brand again."

Jamie C.

Happy I took the risk because they feel like a custom fit! Even had unsolicited compliments from strangers!"

Paul W.

"The compliments occur almost daily. I'm extremely happy with the look, feel, as well as quality. The service and the speed at which the watch arrived rivals an Amazon Prime purchase. Well done."

Wayne P.

best sellers

Best Seller

The Cooper Rye Tort

$125.00

Best Seller

The Oliver Honey Tort

$125.00

Best Seller

The Villa Jet Black/Gold

$125.00

new

The Aiden Champagne

$125.00

4

Bonus = The Vincero Guarantee

We hand check every product that comes off our line. If it doesn’t meet our expectations, we send it back and start over. We wouldn't ask any different. If you don't like it send it back for a refund no questions asked.

~~$145~~ $116 with code SUMMER20. Limited offer.

Shop Now

build it well, or not at all.

At Vincero, we are fully independent and dedicated to crafting products the right way. Products that are 100% Climate Neutral and last beyond a single season.

build it well, or not at all.

At Vincero, we are fully independent and dedicated to crafting products the right way. Products that are 100% Climate Neutral and last beyond a single season.

SHOP THE LOOK