not your average watch

We're a west coast design brand that maximizes peak performance within a modern aesthetic.

Designed strictly with comfort and versatility in mind, it's not surprising the Chrono S2 is regarded as one of the best daily wear pieces on the market.

not your average watch

We're a west coast design brand that maximizes peak performance within a modern aesthetic.

Designed strictly with comfort and versatility in mind, it's not surprising the Chrono S2 is regarded as one of the best daily wear pieces on the market.

Ethically Made

Premium Goods

Fairly Priced

AS SEEN IN

40,000+ Five Star Reviews and Counting

"I wear this watch with everything, it's is very classy and refined! It is subtle yet sophisticated and great to wear daily! Dress it up or dress down this is my perfect watch…

William H

"The watch looks great and love the price and quality. Switching off wearing an Apple watch and excited to get back to a traditional watch"

Paul W.

"The compliments occur almost daily. I'm extremely happy with the look, feel, as well as quality. The service and the speed at which the watch arrived rivals an Amazon Prime purchase. Well done, and I'm looking forward to the next purchase soon."

Wayne P.

GQ's "Best Daily Driver"

The Chrono S2 is an updated version of our best selling and most versatile piece. It's a statement making watch designed to wear day in and day out.

Built with 316L stainless steel and available in 10 unique colorways and straps, there are hundreds of combinations to make it your own.

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