This limited-edition timepiece draws its soul from the vivid contrast of deep purple and black—the interplay of shadow and brilliance—echoing the phoenix’s timeless call to rise from the ashes. Limited to 100 pieces worldwide.
Shop nowA Tribute to Transformation
Inspired by the phoenix’s legendary rebirth, the AMETHYST channels a raw energy that propels you through every challenge. Its silver case and black PVD bezel frame a dial radiating a fierce purple glow—symbolic of endless potential.
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Engineered to catch light at every angle, the brushed sunray texture delivers a dynamic sheen that shifts between dark and electric purple.
Shop Amethyst >The Miyota 9100 is an ultra-thin, Japanese-made, premium mechanical movement we chose for its everyday dependability.
Shop Amethyst >Engraved with a phoenix icon and the moniker “Rise Beyond Limits,” the caseback symbolizes renewal.
Shop Amethyst>Every Reserve Amethyst includes a custom matte black wood collectors case.
Shop AmethystThe individual number of the each limited edition – 00/100 is etched on a plaque screwed onto the case of each Amethsyt Edition marking its position in this limited drop.
Shop AmethsytPowered by the renowned VK63/64 Meca-Quartz from Seiko. The result is a timepiece that combines the accuracy of quartz with the distinct look and feel of a mechanical chronograph.
Shop AmethystEvery Reserve Amethyst includes a custom matte black wood collectors case.
Shop AmethystEach colorway captures a distinct facet of refracted light, giving your wrist a subtle glow and a bold statement all at once.
Shop AmethsytSharp angles and beveled edges highlight the intricate details of this bracelet custom molded for this project.
Shop AmethystThe ‘perpetual wave’ is the moniker for the Kaizen Collection and it’s been laser etched on the crown.
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