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NEWEST DROP: BLACK OPS EDITION. 200 PIECES.

Ultimate Comfort. Modern Performance.

Impeccably fitting everyday frames that are packed with technical greatness.

Ultimate Comfort. Modern Performance.

Impeccably fitting everyday frames that are packed with technical greatness.

Ditch the gas station shades

1.

Plastic sunglasses suck. They don't feel good and don't look good. That's why every pair we make are crafted with only the finest Italian Acetate, leading to strong, lightweight, comfortable, and incredibly-good-looking shades.
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Craft Matters

2.

That feeling you get when you put on a pair of truly high-quality shades is unmatched. That's why designer brands are designer brands. But here's the thing, you shouldn't have to pay $300+ for high quality frames. We use the same factories and materials as some of the largest heritage brands in the world. We sell ours for less than $150 for the same specs. You do the math.
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No Risk. All Reward

3.

We guarantee you'll agree with over 50K+ people who've given us a 5-star review. So much so that we promise you'll love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.
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Built For the Best

* ITALIAN ACETATE * HIGH-DEFINITION LENSES * DAY ONE ACCIDENT PROTECTION™

Built For the Best

* ITALIAN ACETATE * HIGH-DEFINITION LENSES * DAY ONE ACCIDENT PROTECTION™
INNOVATIVE materials

FREE SHIPPING & RETURNS

ACCIDENT PROTECTION

Italian Acetate

Italian acetate has for decades been the gold standard for the world's best brands. It's typically been price prohibitive. We went direct to the source.

High Definition Lenses

Simply put, lenses so good you'll be disappointed when you have take them off.

No Slip Fit

Over 50 iterations to deliver the most innovative feel in eyewear. No slipping or falling off no matter the activity.

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