If you haven’t had a chance to meet the new girl on the block, now is your chance to get to know her. The Ava and its sister collection, the Ava Petite, are our newest additions to our women's lineup. We crafted these watches to be the perfect everyday companion to elevate all your looks, day or night. With so much variety within the collections, we wanted to take some time to go through the collection and highlight what makes each watch so special.

The Ava Steel

In order to put our spin on the square watch trend, we started by not making it square. The rectangular design and flat edges elevate this watch into something modern and cool.

The metal interchangeable band is also not to be overlooked. The band mixes both brushed and polished sections of links to give it just the perfect amount of shine without being flashy.

This watch wears less like a watch and more like a beautiful piece of jewelry. You can wear it running from meeting to meeting, or hopping from bar to bar, but no matter where you go, you’ll show up looking your best. Check out the Ava in Brushed Silver (pictured above) or Brushed Gold.

The Ava Leather

This version of the Ava swaps the steel strap for raw leather, giving an already stylish watch next-level comfort. The leather is soft and easy to wear and gives the watch a more casual feel that’s perfect for weekend brunch or girls' night out. You’ll want to wear this watch everywhere, and you should. If you’re interested in the leather, check out the 4 colorways.

The Ava Petite

With the success of our Eros Petite, we decided we wanted our newest collection to also be available in two sizes; because the right fit matters.

What we created was the Ava Petite. It’s everything that makes the Ava an eye-catcher in a watch that comes in at only 20mm x 27mm. The Ava Petite is also the first women’s collection to introduce a double-wrap strap. It gives it a contemporary and casual feel and makes it even more of a statement maker. It’s a bold look that’s both feminine and badass, and we wouldn’t have it any other way. Try the Ava Petite Rose + Mist or check out the other 3 colorways in the collection.

Shop the full Ava Collection here and click here for the Ava Petite.