Not your average shades

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts better sunglasses at better prices than any you've worn. Here's how :

Not your average shades

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts better sunglasses at better prices than any you've worn. Here's how :

AS SEEN IN

Top Designs

The Cooper

Rye Tort

$1,350.00

The Villa

Jet Black Gold

$1,350.00

The Aiden

Champagne

$1,350.00

The Oliver

Rye Tort

$1,350.00

40,000+ Five Star Reviews and Counting

"These sunglasses are worth every dime. Comfortable and affordable. Very high quality without breaking the bank. I’ll definitely be purchasing from this brand again."

Jamie C.

Happy I took the risk because they feel like a custom fit! Even had unsolicited compliments from strangers!"

Paul W.

"The compliments occur almost daily. I'm extremely happy with the look, feel, as well as quality. The service and the speed at which the watch arrived rivals an Amazon Prime purchase. Well done."

Wayne P.

The Hudson

Stone

$1,350.00

The Aiden

Honey Tort

$1,350.00

The Villa

Matte Black

$1,350.00

The Cooper

Black Smoke

$1,350.00

1. DITCH THE GAS STATION SHADES

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.
That's why every pair we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible for all day comfort.

1. DITCH THE GAS STATION SHADES

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.
That's why every pair we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible for all day comfort.

2. CRAFT MATTERS

It's the feeling you get when you put on a nice pair of shades. It's why designer brands are designer brands. But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Identical specs. You do the math.

2. CRAFT MATTERS

It's the feeling you get when you put on a nice pair of shades. It's why designer brands are designer brands. But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Identical specs. You do the math.

3. No Risk. All reward.

We guarantee you will agree with the 40k + who've bestowed us with a 5 star review.

So much so that we promise you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.

3. No Risk. All reward.

We guarantee you will agree with the 40k + who've bestowed us with a 5 star review.

So much so that we promise you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.