Not your average shades

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn. Here's how :

Not your average shades

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn. Here's how :

AS SEEN IN

The Cooper

Rye Tort

€125,00 €165,00

The Villa

Matte Black

€125,00 €165,00

The Oliver

Honey Tort

€100,00 €165,00

The Aiden

Champagne

€100,00 €165,00

The Quincy

Black Mirror

€135,00 €175,00

The Marshall

Matte Black

€135,00 €175,00

The Oliver

Semi Matte Black

€100,00 €165,00

The Villa

Jet Black Gold

€100,00 €165,00

The Oliver

Rye Tort

€100,00 €165,00

The Hudson

Stone

€115,00 €185,00

The Echo

Brown Horn

€135,00 €175,00

The Hudson

Henna

€115,00 €185,00

1. DITCH THE GAS STATION SHADES

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.

That's why every pair of frames we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible to provide all day comfort.

1. DITCH THE GAS STATION SHADES

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.

That's why every pair of frames we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible to provide all day comfort.

Shop Now

2. CRAFT MATTERS

It's the feeling you get when you put on a nice pair of shades.

It's why designer brands are designer brands. But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Identical specs. You do the math.

2. CRAFT MATTERS

It's the feeling you get when you put on a nice pair of shades.

It's why designer brands are designer brands. But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.

We use the same factories and same materials as some of the largest heritage brands in the world. They sell their frames at $300+. We sell ours for less than $150. Identical specs. You do the math.

Shop Now

3. No Risk. All reward.

We guarantee you will agree with the 40k + who've bestowed us with a 5 star review.

So much so that we promise you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.

3. No Risk. All reward.

We guarantee you will agree with the 40k + who've bestowed us with a 5 star review.

So much so that we promise you will love your frames and the way they fit or your money back. No questions asked. 365 days a year. Love them or send them right back.