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The Day One Automatic Limited Edition series is a bold
and important reminder that you are the master of your progress.

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ONE DAY OR DAY ONE. YOU DECIDE.

Each day presents the opportunity to reach new heights and push yourself to your limits. This watch is for those who are boldly stepping out and choosing to stop saying, “someday” and start taking the steps towards their goals right now.


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YOUR DAILY REMINDER TO START TODAY

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Caseback Engraving

The caseback features our first ever brushed black finish, custom engraved with the message 'One Day or Day One. You Decide.' We kept the clear showcase window on the caseback to remind you that your motion powers this automatic watch.

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Custom Gold Printing

Made to inspire you with just a glance, “Day One” is printed in gold directly on the face right above the date window display.

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Collector’s Box

Packaged in our signature collectors box - it was built to preserve and showcase this limited edition timepiece.

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Beveled Steel Band

The uniform brushed surfaces alternate with polished steel links to create symmetry and balance in the band. This Brushed black finish is a first of its kind for The Icon.

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Hand Applied Indices and Skeleton Hands

An all gold polish brings this watch to life as the custom hands and indices are custom painted for striking finishes.

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Custom Gold Printing

Made to inspire you with just a glance, “Day One” is printed in gold directly on the face right above the date window display.

Shop the Day One Auto >
Collector’s Box

Packaged in our signature collectors box - it was built to preserve and showcase this limited edition timepiece.

Shop the Day One Auto >
Casback Engraving

The caseback features our first ever brushed black finish, custom engraved with the message 'One Day or Day One. You Decide.' We kept the clear showcase window on the caseback to remind you that your motion powers this automatic watch.

Shop the Day One Auto >
Beveled Steel Band

The uniform brushed surfaces alternate with polished steel links to create symmetry and balance in the band. This Brushed black finish is a first of its kind for The Icon.

Shop the Day One Auto >
Hand Applied Indices and Skeleton Hands

An all gold polish brings this watch to life as the custom hands and indices are custom painted for striking finishes.

Shop the Day One Auto >
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