Not your average shades

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn. Here's how :

Not your average shades

You no longer have to choose between cheap, plastic gas station shades and $300 + designer brands.

We're a west coast design brand that crafts sunglasses more comfortable than any you've worn. Here's how :

AS SEEN IN

40,000+ Five Star Reviews and Counting

"These sunglasses are worth every dime. Comfortable and affordable. Very high quality without breaking the bank. I’ll definitely be purchasing from this brand again."

Jamie C.

Happy I took the risk because they feel like a custom fit! Even had unsolicited compliments from strangers!"

Paul W.

"The compliments occur almost daily. I'm extremely happy with the look, feel, as well as quality. The service and the speed at which the watch arrived rivals an Amazon Prime purchase. Well done."

Wayne P.

1. You can have nice things

"I'm scared of buying nice shades because at some point I'll drop or damage them"

That's exactly why we created our Day One Accident Protection program. If you break or damage your original pair, we'll send you a replacement pair ASAP, for free!

1. You can have nice things

"I'm scared of buying nice shades because at some point I'll drop or damage them"

That's exactly why we created our Day One Accident Protection program. If you break or damage your original pair, we'll send you a replacement pair ASAP, for free!

2. Ditch the Gas station shades

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.

That's why every pair we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible for all day comfort.

2. Ditch the Gas station shades

Plastic sunglasses suck.
They don't feel good and trust us, they don't look good.

That's why every pair we make are built with only the finest Italian Acetate that is strong, lightweight, and flexible for all day comfort.

3. Craft Matters

The feeling you get when you put on a nice pair of shades is why designer brands are what they are.

But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.
We use the same factories and same materials They sell their frames at $300+. We sell ours for less than $150.

3. Craft Matters

The feeling you get when you put on a nice pair of shades is why designer brands are what they are.

But here's the secret: it's about fit and it's about materials. And it's NOT exclusive.
We use the same factories and same materials They sell their frames at $300+. We sell ours for less than $150.