Icon Automatic
$1,050.00 XCD
365 Day Returns
Lifetime Warranty
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DescriptionFeaturing a new dramatic black colorway with all gold contrasts and pops of polished steel. Everything about this watch was made to emulate the way we choose to live our lives - Not leaving what can be today to be done tomorrow. The caseback features a first-of-its-kind brushed black finish with the moniker of this timepiece “One Day or Day One. You Decide” all engraved around a clear caseback that showcases the powerful 40 hour reserve automatic movement.
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Specs
- Case Diameter: 41mm
- Case Thickness: 11.5mm
- Strap Width: 20mm
- Movement: Seiko Automatic Movement
- Water Resistance: 10 ATM
- Glass: Sapphire Crystal (Scratch Resistant)
- Stainless Steel: 316L Surgical
- Caseback: Exhibition Window
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Shipping & ReturnsFree worldwide shipping on all orders $100+. If you are not satisfied with your purchase, you can return it to us within 365 days for a refund to the original payment source without processing fees.
Icon Automatic - Day One Limited Edition is backordered. We will ship it separately in 10 to 15 days.
BE THE MASTER OF YOUR PROGRESS
The Day One Auto truly represents what our community believes in: Choosing to start today. With its polished gold, hand applied indices and skeleton hands every detail of this watch was created to be a bold and important reminder that you are the master of your own progress. It’s a call to choose to get started today. No more excuses - today is the best day to take the first step. With only 150 units that will ever be produced, The Day One Auto is a one of a kind timepiece that is deserving of its title of Limited Edition.
A Word From Our Customers
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Customer Reviews
This watch has a distinct and attractive ember design, and that’s what attracted me to it. The shipping was fast and packaged well, and it is a beautiful piece in person. I have been getting a lot of compliments on it as well!
This was my first watch I’ve purchased. It’s an amazing piece. I’ve gotten tons of compliments on. It’s one of my favorite exercises. Truly love it
I was skeptical at first about the pattern, because thats what really attracted me to the watch. I thought that it looked really good in pictures but was thinking it may not look good in person. I was completely wrong, its just as beautiful in person as it was online. The fit is a little loose, but nothing that can't be fixed. Honestly worth the money
Thank you for your thoughtful review! We're so glad to hear the watch exceeded your expectations and that the design looks just as beautiful in person as it did online. We appreciate your feedback on the fit as well this can typically be adjusted for a more secure feel. It’s great to know you feel it was worth the investment, and we truly appreciate your support!
What a sleek and badass watch. Depending on the mood you could be James Bond or a Bond villain. A stellar addition to the watch collection. Let my son wear it to his prom since we was wearing a black suit, black shirt & red tie. Get your hands on one if you can!
Thank you for the awesome review! We're thrilled to hear the watch has earned a place in your collection. We love the James Bond/Bond villain comparison, and it sounds like it was the perfect finishing touch for your son's prom outfit! Thank you for your support and for sharing your experience. We hope you both continue to enjoy the watch for years to come.
The reserve punches above its weight class. That's the review.
Thank you for the review! That's exactly what we love to hear. We're thrilled that The Reserve exceeded your expectations and delivered such great value. We appreciate your support and hope you continue to enjoy your watch for years to come!
Been loving this icon automatic. Black is my go to so i can where it with most things. Don't ever have to think about it, just throw it on and roll.
Glad it’s become your everyday go-to, Conor! Thank you for sharing and enjoy it!
Love my icon. Had it for a few months now. Great all around every day watch.
Thank you for your review! We're thrilled to hear that you love your Icon Automatic watch in Silver/Blue. We strive to create timepieces that are not only stylish, but also functional for everyday wear. Thank you for choosing our brand.
I love the bold contrast of the yellow features on the black dial. It really does 'pop'! I'm very pleased with the way the watch feels on. It's not heavy and the size is perfect. I lean to larger case sizes
and this one works for me. Well done!
Thank you for your feedback! We're thrilled to hear that the yellow accents and black dial make such a strong impression and that the watch feels comfortable on your wrist. It's great to know the size is a perfect fit for your preference. We truly appreciate your support and are glad you're enjoying your watch!
First off, this watch is gangster. It's so unique. I've been wearing it for about a month now. It wears very comfortably, but again, I just catch myself staring at it. It's just so unique. Great job.
Really appreciate this, Paul! We’re really glad to hear you’re enjoying the watch and that it stands out for you. We truly appreciate the support!
I absolutely love the design. I got it to celebrate my 1 year in my new director position to symbolize the pressure and hardships I pushed through.
Overall, beautiful and outstanding watch. It looks like a minimalist black watch from afar, but when I start conversations, people notice the uniqueness of the design when they're closer and their gaze shifts.
The engraving on the back was done perfectly. And the font design with shade of the engraving perfectly stands out and makes the watch even more unique.
I do wish that the design had some more depth and level, and the watch face background isn't so flat. I think there was too much of the black carbon and not enough visibility on the electric blue background.
Thank you so much for your thoughtful review and for sharing the meaning behind your purchase, congratulations on your director position! We’re truly honored that the watch could symbolize such an important milestone in your journey.
We also really appreciate your constructive feedback regarding the depth and visibility of the electric blue background. Insights like yours help us continue improving our designs.
Wishing you continued success and many more achievements ahead!
